/* ===================================================================
   PROPR — editorial / minimal-luxury rebuild
   Inspired by the restraint of palm-pr.com:
   black & white, generous whitespace, big uppercase type, proof-led.
=================================================================== */

:root {
  --paper:    #f3f2ee;
  --paper-2:  #eceae4;
  --ink:      #121210;
  --ink-soft: #57564f;
  --ink-faint:#8d8c84;
  --line:     rgba(18, 18, 16, 0.14);
  --line-2:   rgba(18, 18, 16, 0.08);
  --cream:    #f3f2ee;

  --maxw: 1280px;
  --gutter: 6vw;

  --font-head: "Space Grotesk", system-ui, sans-serif;
  --font-body: "Inter", system-ui, sans-serif;
  --font-edit: "Fraunces", Georgia, serif;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
ul { list-style: none; }

h1, h2, h3, h4 {
  font-family: var(--font-head);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.02em;
}

.container { width: 100%; padding-inline: var(--gutter); margin-inline: auto; max-width: var(--maxw); }

.serif { font-family: var(--font-edit); font-style: italic; font-weight: 400; letter-spacing: -0.01em; }

/* labels / eyebrows */
.label {
  font-family: var(--font-head);
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-faint);
  display: inline-flex; align-items: center; gap: 12px;
}
.label::before { content: ""; width: 8px; height: 8px; background: var(--ink); border-radius: 50%; }
.label.plain::before { display: none; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 12px;
  font-family: var(--font-head); font-weight: 500; font-size: 0.82rem;
  letter-spacing: 0.08em; text-transform: uppercase;
  padding: 15px 26px; border-radius: 999px; cursor: pointer;
  border: 1px solid var(--ink); background: transparent; color: var(--ink);
  transition: background 0.4s var(--ease), color 0.4s var(--ease), transform 0.4s var(--ease);
}
.btn:hover { background: var(--ink); color: var(--paper); transform: translateY(-2px); }
.btn .arr { transition: transform 0.4s var(--ease); }
.btn:hover .arr { transform: translate(4px, -4px); }
.btn-solid { background: var(--ink); color: var(--paper); }
.btn-solid:hover { background: transparent; color: var(--ink); }
.btn-light { border-color: var(--paper); color: var(--paper); }
.btn-light:hover { background: var(--paper); color: var(--ink); }

/* underline link */
.ulink {
  font-family: var(--font-head); font-size: 0.82rem; letter-spacing: 0.06em;
  text-transform: uppercase; display: inline-flex; align-items: center; gap: 10px;
  padding-bottom: 4px; border-bottom: 1px solid var(--ink);
  transition: gap 0.35s var(--ease);
}
.ulink:hover { gap: 16px; }

/* ---------- header ---------- */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 60;
  padding: 22px 0; transition: padding 0.4s var(--ease), background 0.4s, border-color 0.4s;
  border-bottom: 1px solid transparent;
}
.site-header.scrolled {
  padding: 14px 0; background: rgba(243, 242, 238, 0.86);
  backdrop-filter: blur(14px); border-bottom: 1px solid var(--line);
}
.nav { display: flex; align-items: center; justify-content: space-between; }
.logo { font-family: var(--font-head); font-weight: 600; font-size: 1.05rem; letter-spacing: -0.02em; text-transform: uppercase; display: flex; align-items: baseline; gap: 9px; }
.logo .dot { width: 9px; height: 9px; border-radius: 50%; background: var(--ink); display: inline-block; }
.logo small { font-family: var(--font-body); font-weight: 400; font-size: 0.6rem; letter-spacing: 0.2em; color: var(--ink-faint); text-transform: uppercase; }

.nav-links { display: flex; align-items: center; gap: 30px; }
.nav-links a { font-family: var(--font-head); font-size: 0.8rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); position: relative; transition: color 0.3s; }
.nav-links a:hover { color: var(--ink); }
.nav-links a.is-cta { padding: 11px 20px; border: 1px solid var(--ink); border-radius: 999px; color: var(--ink); }
.nav-links a.is-cta:hover { background: var(--ink); color: var(--paper); }

.nav-toggle { display: none; background: none; border: 0; color: var(--ink); cursor: pointer; }

/* ---------- hero ---------- */
.hero { padding: 190px 0 70px; }
.hero .label { margin-bottom: 38px; }
.hero h1 {
  font-size: clamp(2.6rem, 9.5vw, 9rem);
  text-transform: uppercase; font-weight: 500;
  max-width: 15ch;
}
.hero h1 em { font-family: var(--font-edit); font-style: italic; font-weight: 300; text-transform: none; letter-spacing: -0.02em; }
.hero-foot { display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; flex-wrap: wrap; margin-top: 56px; }
.hero-foot p { max-width: 42ch; font-size: 1.08rem; color: var(--ink-soft); }
.hero-cta { display: flex; gap: 14px; flex-wrap: wrap; }

/* hero strip image */
.hero-strip { margin-top: 70px; height: 46vh; min-height: 340px; overflow: hidden; border-radius: 4px; position: relative; }
.hero-strip img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) contrast(1.05); transform: scale(1.02); transition: transform 1.2s var(--ease); }
.hero-strip:hover img { transform: scale(1.08); }

/* ---------- marquee ---------- */
.marquee { border-block: 1px solid var(--line); padding: 22px 0; overflow: hidden; }
.marquee-track { display: flex; gap: 60px; width: max-content; animation: scrollx 32s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span { font-family: var(--font-head); font-size: 1.05rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-faint); white-space: nowrap; }
.marquee-track .s { color: var(--ink); }
@keyframes scrollx { to { transform: translateX(-50%); } }

/* ---------- generic section ---------- */
.section { padding: 120px 0; }
.section.tight { padding: 90px 0; }
.shead { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 30px; align-items: end; margin-bottom: 72px; }
.shead h2 { font-size: clamp(2rem, 5vw, 4rem); text-transform: uppercase; }
.shead p { color: var(--ink-soft); font-size: 1.06rem; max-width: 46ch; }
.shead.solo { display: block; max-width: 24ch; }

/* ---------- intro statement ---------- */
.statement { padding: 120px 0; border-bottom: 1px solid var(--line); }
.statement p { font-size: clamp(1.6rem, 4.2vw, 3.2rem); line-height: 1.18; letter-spacing: -0.02em; max-width: 22ch; font-family: var(--font-head); font-weight: 400; }
.statement p em { font-family: var(--font-edit); font-style: italic; }
.statement .row { display: flex; gap: 60px; align-items: flex-start; flex-wrap: wrap; margin-top: 50px; }
.statement .row > div { flex: 1 1 240px; }
.statement .row h4 { font-family: var(--font-head); font-size: 0.78rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 12px; }
.statement .row p { font-size: 1rem; line-height: 1.6; color: var(--ink-soft); font-family: var(--font-body); max-width: none; }

/* ---------- services list (editorial) ---------- */
.svc-list-ed { border-top: 1px solid var(--line); }
.svc-item {
  display: grid; grid-template-columns: 90px 1fr 1.1fr auto; gap: 30px; align-items: center;
  padding: 40px 0; border-bottom: 1px solid var(--line);
  position: relative; transition: padding 0.45s var(--ease);
}
.svc-item:hover { padding-inline: 18px; }
.svc-item::before { content: ""; position: absolute; inset: 0; background: var(--ink); z-index: -1; transform: scaleY(0); transform-origin: bottom; transition: transform 0.5s var(--ease); }
.svc-item:hover::before { transform: scaleY(1); }
.svc-item:hover, .svc-item:hover * { color: var(--paper); }
.svc-item:hover .svc-no { border-color: var(--paper); }
.svc-no { font-family: var(--font-head); font-size: 0.9rem; color: var(--ink-faint); }
.svc-item h3 { font-size: clamp(1.6rem, 3.6vw, 2.8rem); text-transform: uppercase; font-weight: 500; }
.svc-item p { color: var(--ink-soft); font-size: 1rem; max-width: 40ch; }
.svc-item .go { width: 52px; height: 52px; border: 1px solid var(--line); border-radius: 50%; display: grid; place-items: center; flex: none; transition: border-color 0.4s, transform 0.4s var(--ease); }
.svc-item:hover .go { transform: rotate(45deg); border-color: var(--paper); }

/* ---------- dark band ---------- */
.dark { background: var(--ink); color: var(--cream); }
.dark .label { color: rgba(243,242,238,0.6); }
.dark .label::before { background: var(--cream); }
.dark .shead p { color: rgba(243,242,238,0.66); }

/* stats */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); }
.stat { padding: 16px 26px 0 0; border-top: 1px solid rgba(243,242,238,0.22); }
.stat .n { font-family: var(--font-head); font-size: clamp(2.6rem, 6vw, 5rem); font-weight: 500; letter-spacing: -0.03em; line-height: 1; }
.stat .l { color: rgba(243,242,238,0.6); font-size: 0.92rem; margin-top: 14px; max-width: 22ch; }

/* ---------- work / case studies ---------- */
.work-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 56px; }
.work { padding: 30px 0; border-top: 1px solid var(--line); }
.work .frame { overflow: hidden; aspect-ratio: 4/3; margin-bottom: 22px; }
.work .frame img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) contrast(1.04); transform: scale(1.01); transition: transform 1s var(--ease), filter 0.6s; }
.work:hover .frame img { transform: scale(1.07); filter: grayscale(0) contrast(1); }
.work .meta { display: flex; justify-content: space-between; gap: 16px; align-items: baseline; }
.work .kick { font-family: var(--font-head); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-faint); }
.work h3 { font-size: clamp(1.5rem, 3vw, 2.1rem); text-transform: uppercase; margin: 12px 0 8px; }
.work p { color: var(--ink-soft); font-size: 0.98rem; max-width: 42ch; }
.work .res { display: inline-flex; align-items: baseline; gap: 10px; margin-top: 18px; font-family: var(--font-head); }
.work .res b { font-size: 1.6rem; letter-spacing: -0.02em; }
.work .res span { font-size: 0.82rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-faint); }
.work.offset { margin-top: 70px; }

/* ---------- approach steps ---------- */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; }
.step { padding: 34px 26px 34px 0; border-top: 1px solid var(--line); }
.step .k { font-family: var(--font-head); font-size: 0.9rem; color: var(--ink-faint); }
.step h4 { font-family: var(--font-head); font-size: 1.5rem; text-transform: uppercase; margin: 26px 0 12px; font-weight: 500; }
.step p { color: var(--ink-soft); font-size: 0.96rem; }

/* ---------- quote ---------- */
.quote { padding: 130px 0; text-align: center; }
.quote blockquote { font-family: var(--font-edit); font-style: italic; font-weight: 300; font-size: clamp(1.8rem, 4.6vw, 3.6rem); line-height: 1.16; letter-spacing: -0.02em; max-width: 20ch; margin-inline: auto; }
.quote .who { margin-top: 40px; font-family: var(--font-head); font-size: 0.82rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-faint); }

/* ---------- CTA ---------- */
.cta-big { padding: 130px 0; }
.cta-big h2 { font-size: clamp(2.6rem, 9vw, 8rem); text-transform: uppercase; line-height: 0.95; }
.cta-big h2 em { font-family: var(--font-edit); font-style: italic; font-weight: 300; text-transform: none; }
.cta-big .row { display: flex; justify-content: space-between; align-items: flex-end; flex-wrap: wrap; gap: 30px; margin-top: 50px; }
.cta-big p { color: var(--ink-soft); max-width: 40ch; font-size: 1.05rem; }

/* ---------- footer ---------- */
.site-footer { border-top: 1px solid var(--line); padding: 80px 0 40px; }
.foot-top { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1.2fr; gap: 40px; }
.foot-top h5 { font-family: var(--font-head); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 20px; }
.foot-top a { display: block; margin-bottom: 12px; color: var(--ink-soft); font-size: 0.96rem; transition: color 0.25s; }
.foot-top a:hover { color: var(--ink); }
.foot-top .big { font-family: var(--font-head); font-size: clamp(1.6rem, 4vw, 2.6rem); text-transform: uppercase; line-height: 1; }
.foot-top .big small { display: block; font-family: var(--font-body); font-size: 0.92rem; text-transform: none; color: var(--ink-soft); margin-top: 18px; max-width: 30ch; line-height: 1.6; }
.foot-bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 14px; margin-top: 70px; padding-top: 26px; border-top: 1px solid var(--line); color: var(--ink-faint); font-size: 0.82rem; letter-spacing: 0.02em; }

/* ---------- page hero (services) ---------- */
.page-hero { padding: 200px 0 60px; }
.page-hero .crumb { font-family: var(--font-head); font-size: 0.74rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-faint); margin-bottom: 36px; }
.page-hero .crumb a:hover { color: var(--ink); }
.page-hero h1 { font-size: clamp(2.6rem, 9vw, 8rem); text-transform: uppercase; }
.page-hero h1 em { font-family: var(--font-edit); font-style: italic; font-weight: 300; text-transform: none; }
.page-hero p { color: var(--ink-soft); font-size: 1.1rem; max-width: 50ch; margin-top: 34px; }

/* ---------- service detail rows ---------- */
.detail { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 60px; align-items: center; padding: 80px 0; border-top: 1px solid var(--line); }
.detail:nth-child(even) .detail-media { order: -1; }
.detail .no { font-family: var(--font-head); font-size: 0.9rem; color: var(--ink-faint); letter-spacing: 0.1em; }
.detail h2 { font-size: clamp(1.9rem, 4vw, 3.2rem); text-transform: uppercase; margin: 16px 0 20px; }
.detail > div > p { color: var(--ink-soft); font-size: 1.04rem; }
.detail .pts { margin-top: 28px; border-top: 1px solid var(--line); }
.detail .pts li { display: flex; justify-content: space-between; gap: 18px; padding: 15px 0; border-bottom: 1px solid var(--line); font-size: 0.98rem; }
.detail .pts li span:last-child { font-family: var(--font-head); font-size: 0.74rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-faint); }
.detail .price { margin-top: 30px; font-family: var(--font-head); }
.detail .price b { font-size: 1.7rem; letter-spacing: -0.02em; }
.detail .price span { color: var(--ink-faint); font-size: 0.92rem; }
.detail-media { overflow: hidden; aspect-ratio: 5/4; }
.detail-media img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1) contrast(1.04); transition: transform 1.1s var(--ease), filter 0.6s; }
.detail:hover .detail-media img { transform: scale(1.06); filter: grayscale(0); }

/* ---------- faq ---------- */
.faq { border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q { width: 100%; text-align: left; background: none; border: 0; cursor: pointer; color: var(--ink); font-family: var(--font-head); font-size: clamp(1.1rem, 2.4vw, 1.6rem); text-transform: uppercase; letter-spacing: -0.01em; padding: 30px 0; display: flex; justify-content: space-between; gap: 24px; align-items: center; }
.faq-q .pm { flex: none; width: 22px; height: 22px; position: relative; }
.faq-q .pm::before, .faq-q .pm::after { content: ""; position: absolute; background: var(--ink); inset: 50% 0; height: 1.5px; transform: translateY(-50%); transition: transform 0.4s var(--ease); }
.faq-q .pm::after { transform: translateY(-50%) rotate(90deg); }
.faq-item.open .faq-q .pm::after { transform: translateY(-50%) rotate(0); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.5s var(--ease); }
.faq-a p { padding-bottom: 30px; color: var(--ink-soft); max-width: 70ch; font-size: 1.02rem; }

/* ---------- reveal ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity 0.9s var(--ease), transform 0.9s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: 0.1s; }
.reveal.d2 { transition-delay: 0.2s; }
.reveal.d3 { transition-delay: 0.3s; }

.line-grow { transform-origin: left; transform: scaleX(0); transition: transform 1.1s var(--ease); }
.line-grow.in { transform: scaleX(1); }

/* ---------- responsive ---------- */
@media (max-width: 960px) {
  :root { --gutter: 5vw; }
  .shead { grid-template-columns: 1fr; gap: 18px; }
  .svc-item { grid-template-columns: 60px 1fr auto; }
  .svc-item p { display: none; }
  .stats { grid-template-columns: 1fr 1fr; gap: 30px 0; }
  .work-grid { grid-template-columns: 1fr; gap: 0; }
  .work.offset { margin-top: 0; }
  .steps { grid-template-columns: 1fr 1fr; }
  .detail { grid-template-columns: 1fr; gap: 30px; }
  .detail:nth-child(even) .detail-media { order: 0; }
  .foot-top { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 600px) {
  .nav-links { display: none; }
  .nav-toggle { display: block; }
  .nav-links.open {
    display: flex; position: absolute; top: 60px; left: 4%; right: 4%;
    flex-direction: column; align-items: flex-start; gap: 20px; padding: 28px;
    background: var(--paper); border: 1px solid var(--line); border-radius: 6px;
  }
  .hero h1 { letter-spacing: -0.03em; }
  .steps { grid-template-columns: 1fr; }
  .foot-top { grid-template-columns: 1fr; gap: 30px; }
  .stat { padding-right: 0; }
}